Hello,
I’m Sam

I’ve spent 10+ years in the digital creative industry.

I currently lead the design and execution of generative AI production pipelines for advertising. Specializing in creative technology, I’ve partnered with industry leaders like Google, Apple, HBO, and Netflix to craft innovative experiences and solutions that push creative boundaries.

I’m passionate about developing AI-first pipelines that will shape the future of production, animation, film, and video games.


HBO

House of
the Dragon


BURGER KING

MILLION DOLLAR WHOPPER


THE CITY


CHILDISH
GAMBINO

PHAROS AR


SINGAPORE
ARTSCIENCE MUSEUM

INTO THE WILD


GOOGLE ✕ NETFLIX

STRANGER THINGS LENS