Marriot Bonvoy
AI Photography
Marriot Bonvoy approached us with the task of augmenting their traditional photography workflows with AI.
In a first step, they wanted to see how far they could push background replacement. For this project we worked on two brands: Westin & Ritz-Carlton
As Senior Director of Technology & AI, it was my role to R&D the latest generative AI technologies, design and implement the workflow, generate half the content and lead a team of creatives in crafting 128 unique assets for the client.
Process
The basic task of this assignment was background replacement of 8 pre-shot products.
But to achieve the level of craft required by a luxury brand, a more bespoke approach was needed. The pipeline featured a number of tools, specifically SDXL, Comfy UI, IpAdapter and Photoshop.
REGENERATED IMAGE
ORIGINAL IMAGE
The combination of photoshop’s AI Tools and SDXL via comfy UI allowed us to take a very iterative approach, meaning that we could slowly build up the details while integrating client feedback.
Comfy UI Workflow
Our ComfyUI approach utilized a fine-tuned model of SDXL, Controlnets, and Regional IP Adapters.
INPUT IMAGES
FINAL IMAGE
Aspect Ratios
Each final image was converted into four different aspect ratios, some of which needed additional details to be generated with AI.
Final Stats
Thousands of images generated.
Hundreds of curated selects created for the client.
32 final images created.
128 cropped and resized assets delivered.
