For the launch of Stranger Things season 3, Netflix and Google collaborated with us to create an innovative campaign featuring interactive ads in the print edition of the New York Times. These 80’s-inspired ads, when scanned with Google Lens, unlocked exclusive augmented reality content that brought the visuals to life and guided fans through a scavenger hunt hinting at the season's secrets. This marked the first use of Google’s Lens technology to create a virtual brand experience layered over print media.

As Technical and Creative Director, I led the development of these AR ads, ensuring seamless integration of visuals and interactivity. Being the agency of record for Google’s ARCore team allowed us to work with groundbreaking AR technology, creating an immersive experience that captivated fans and blended traditional and digital media.