SINGAPORE ARTSCIENCE MUSEUM
INTO THE WILD
We collaborated with Google Tango, Lenovo, and WWF, to launch Into The Wild, the world’s largest augmented reality installation at the time. Covering 1,000 square meters of the Singapore ArtScience Museum, this exhibit turned visitors into wildlife rangers exploring a virtual rainforest and encountering endangered species.
As Creative Technologist, Technical Director, and VR Developer, I led the creation of VR storyboarding software that enabled our team to design the AR experience remotely. This tool was essential for realizing the project, which seamlessly merged storytelling and technology, inspiring real-world reforestation efforts.
PROCESS
While the exhibit was a location based AR experience in Singapore, our development team was based in Amsterdam. So how do you design an application that is specific to a physical place when you can’t physically go there? VR of course! Using architectural CAD data of the museum, I created a Unity based VR editor and 3D storyboarding tool that allowed our creative and engineering team to transport themselves to the museum.
IMPACT
One of the most meaningful aspects of the project was its tangible impact on conservation efforts. For each virtual tree planted by visitors, a real tree was planted in Rimbang Baling, Sumatra, Indonesia—a vital habitat for the endangered Sumatran tiger. The experience captivated 116,000 visitors, who collectively spent 279 days exploring the virtual rainforest and walked a total of 8,932 kilometers. This engagement translated to 12,000 real trees being planted and raised $500,000 for conservation efforts, showcasing how innovative technology can drive both awareness and tangible environmental impact.
