BURGER KING
MILLION DOLLAR WHOPPER
We partnered with Burger King for its first Million Dollar Whopper Contest, a campaign inviting U.S. consumers to submit their dream Whopper ingredients for a chance to win $1 million and have their creation featured nationwide. Using AI, we visualized each unique Whopper combination, taking Burger King’s "Have It Your Way" to an exciting new level.
The Million Dollar Whopper Contest represents Monks’ most ambitious AI project to date. As Senior Director of Technology and AI, I led the design of a scalable Stable Diffusion pipeline that generated more than 3 million Whopper images and supported over 2 million unique users. This advanced system was essential in managing the high volume of entries and delivering a seamless, interactive experience that brought fans' creativity to life on an unprecedented scale.
USER EXPERIENCE
The user experience was straightforward: type in any ingredient and click submit.
My main focus was building an SDXL-based backend to generate Whoppers with any ingredient users imagined. I also implemented a predictive pre-generation system, creating the 100k most likely Whoppers in advance, which allowed us to serve images instantly and significantly reduce GPU costs.
PRE-GENERATION
To anticipate popular Whopper combinations, I developed a GPT-4 bot that simulated users to generate unique ingredients, building a dataset of over 20k entries. Combined with a dataset of recipes, I created a probability model based on ingredient frequency. This model predicted the 100k most likely combinations, which were then pre-generated. If a user submitted a Whopper already in this set, they received the pre-generated image, reducing demand on our generation service.
